Are you at the point in your life where you know there's more, but you don't know how to get there?

 IGNITE shows you how to set fire to your dreams and live into your potential. Mastermind your life by taking charge of your story.


Wise coaching. Expert advice. Group wisdom. Personal attention.

Jump on a FREE 15 minute Discovery Call to find out if IGNITE is a fit for you

Have you got a sense of your brilliant future inside you but find it challenging to bring it to life?


So many of us can see our brilliant futures in our mind's eye. We know what success will taste like. We know exactly what it will be like to be the person we want to be. But somehow the next steps are just out of reach.

Maybe you've felt like this:

  • Over the pandemic the work you used to do dropped away or you just don't love it anymore. You know you need to pivot, but you still feel like you are in slow motion somehow.
  • You've been languishing in a dead end, feeling isolated or trudging through a routine that's no longer serving you. Maybe you feel trapped in your own head, knowing things need to change but not able to find your way clear.
  • You feel a call for something new, an inner urging for change, but you can't quite articulate what it is. You feel stuck in first gear looking for the on ramp or longing for the fast lane.
  • You know connecting with others  is key in moving forward, but you're not sure where these new ideas and connections could come from.
  • You feel you're missing a critical piece of the puzzle -- clarity about who you are now in the face of all the changes, certainty about what to do next, the support of colleagues and friends who can see your true gifts and support you to bring them to the world.

But still that sense of "something more" will not let go.

Want to...

Kickstart your new business?

Step into leadership?

Make a powerful and graceful pivot?

Find your true calling?

Change the story of your relationships?

Improve the community you live in? 

Have that feeling of joyful, uninhibited confidence?

The key to any of these transformations is the sense of purpose, clear direction and courage that can only be found in coming back to the core of YOU. When you shift the story you've been telling yourself, EVERYTHING changes. With community at your back, the changes stick.

If you've been searching for something that will offer you both the personalised support you deserve and the community to power you on, IGNITE is for you. 



Nurture your gifts and talents to easily create your future

A Mastermind group is attuned to helping you massively lift your game. 

Together with a small group of specially selected colleagues from around the world, you can expect:

  • Personal attention and coaching to pinpoint and shape the key story you need to step into success

  • Practical suggestions you can put into immediate action to leverage your next steps

  • A massive influx of courage and confidence to reach higher than you anticipated and trust your inner wisdom

  • A clear plan for your brilliant future, tested in the fire of focused dialogue

Meet your guide

IGNITE is hosted by Mary Alice Arthur, an internationally recognized Story Activist, and an expert in the transformational quality of stories paired with the uplifting community only solid group process can bring.

 "After more than 25 years as a consultant and facilitator, I can categorically say the key to a brilliant next chapter in life lies in the stories you tell yourself -- those hidden stories that are secretly shaping your future.

Sometimes, what you need most is both guidance and support to shift the bedrock so you can build on a new, solid foundation. Our one-on-one work together will help you to identify and shape a core story that can make a breakthrough for you.

From the circle you will gain strength, wisdom and clarity. You'll come away with the sense of focus, clear intention and a solid plan for your next steps that keeps building each week."

"Mary Alice truly understands the art of supporting people on their journey. I gained an insight into the bigger picture of my whole story. The essence of my 'why am I here' is so much clearer now. That gives me the energy to stand up and step out of my own shadow. I used to be in a hurry to achieve my goals, constantly being ahead of the troops. Now I am more lighthearted in my work, anticipating the wonders of tomorrow."

-- Frédérique, The Netherlands

How does IGNITE work?

When you take charge of your inner story, everything else changes. IGNITE offers focused individual coaching woven together with a potent group experience to empower you onwards. We've purposefully kept the group small so you get the attention you need. You'll find long-lasting connection to support your next steps. Here are the key elements:

The Hotseat

Whatever it is you want to transform, the story you're living in now needs to get aligned to your dreams and intentions. The hidden stories you're telling yourself are the key factor in determining your attitude and your altitude. Upleveling your story is the foundation for upleveling your life and yet this can be very difficult to do alone. That's where the power of a group acting as a Wisdom Council comes in.

Each week members will have their turn in the Hotseat. The Hotseat is an unparalleled opportunity to receive all the perspective, skills and intuition  of collective intelligence focused on your issues. We'll be shining a light on your strengths, encouraging you to take a fresh look at the treasure disguised as challenge and showering you with great ideas, new connections and practical tools. Get ready for abundance!

Personal attention from Mary Alice

One of the best ways to feel more solid in the world is to discover and claim your personal core story. There's no one better to work with this on than Mary Alice. Her years of experience, her keen ear and her mastery of provocative questions will be at your serviceYou will gain an expanded awareness of your both your issues and your strengths. You'll come away realizing your story is your ally and you have wisdom on tap.

During our sessions you'll receive all the support you need from Mary Alice to find and shape the story you want to work with. You'll get clear about the help you want from the group and be prepared for your next turn in the Hotseat. 

Potent support

With IGNITE, you'll get all the support you need:  

  • The IGNITE workbook, with worksheets to help you shape your story, make the most of the feedback you receive and keep tracking your progress. This will be your record of transformation and hold all the wisdom you gain from the circle.


  • The online IGNITE platform is the place to find recordings of our sessions, as well as bonus materials. You'll be able. to integrate more deeply by  reviewing our sessions and learning from the work and input of others. This is the place to track your progress with your colleagues, to get inspiration from the journey of others and receive encouragement from others.


Weekly inspiration

Sometimes, you just need a little inspiration...

Staying focused is a matter of intention and practice. You'll be receiving short inspirational boosts from Mary Alice via text and voice during the week to  keep you powering on. 

Six People, Six Weeks, Massive Uplift

"I want to make sure you receive the maximum attention and personal support, so the number of participants for IGNITE is capped at six. 

We will spend six weeks together to transform our stories of challenge and potential into a new narrative of success. 

There will be massive learning for the person in the Hotseat, of course, but don't underestimate what you will receive each and every week. You'll be learning in every moment, through the stories of others and the gifts of the Wisdom Council. In the final week we share both our strategic plans and the sum of our learning as a group.

I can't wait to share the powerful story methodology we'll be using -- and it's results -- with you!" 

Book a FREE 15 Minute Discovery Call


In addition to all the elements above, when you join IGNITE, you also receive....

365 ALIVE!

As part of IGNITE, you receive a PDF copy of 365 ALIVE! Find your voice. Claim your story. Live your brilliant life. a 52 week guide for exploring your personal story and understanding how story works in the world. Part workbook and part toolkit, it is the ultimate guide to story. 270 pages.

Story Prompts Set

A set of story prompts to help you brainstorm new story topics based on your real life experiences. Each of us carries the gold. of lived experience. The key is shaping them into a story so they can be hared. Never run out of ideas again!

Story Creation Worksheet

Your new trusted ally in building and crafting your stories. simply populate the worksheet and the outline of your story is already to hand. All you need to do is work with the pieces to shape and refine the story you want to tell.

Book a FREE 15 minute Discovery Call

Encouragement from previous participants

Here's what they're saying...

"I was in heaven when I 'found' Mary Alice. She calls herself a Story Activist and that she truly is. Her inclusiveness activates one’s participation in the circle. She listens. She gives. She helps you discover to probe for that nugget in your story with thoughtful and caring questions. Her unstinting desire is to share her knowledge and resources. Her great sense of humour also keeps you balanced. Working with Mary Alice has been a highlight and is a continued inspiration in my journey of discovery what my many stories are. "

-- Anne-Marie, Canada

"Delving into my own story has been a courageous journey of self-discovery. I made a  commitment to my authentic self, and now I can be more present in showing up for important relationships as well as my community/world in a more wholesome way. Walking through my own fire with my computer keys/pen burns up the dross of my mind and forges a clear thinking path ahead. Working with Mary Alice has made all the difference."

-- Catherine, Canada

Make the Investment in yourself & rise to your next level

There is great value in investing in yourself, but even more in gaining a team committed to your success. Let's take a look at at the elements that make up the IGNITE Mastermind experience:

Mastermind Community

Focused group coaching experience aimed at transforming your story into the ally for success. A total of 16 hours. $3,200

One-on-one Sessions

Individualized one-on-one coaching focused on identifying and transforming your core story. A total of two hours set at a timing of your choice. $400

Materials to support you

Workbook and additional materials designed to fully support the group and individual process to create. a record for your forward planning. $125

Digital Platform

Access to the IGNITE digital community and private Facebook Group.Weekly inspirational messages $275


PDF copy of 365 ALIVE!, Story Prompts Set & Story Creation Worksheet.  A total of $95


The courage and confidence to move towards your dreams with strength, clarity and power. PRICELESS

Your investment for joining IGNITE Mastermind is $4095 $1,997

You will receive the personal and group foundation to hothouse your gifts and talents to the next level. We will support you to transform your story into your ladder to success. Make a single payment of $1,997 or four payments of $525. This is the last time IGNITE will be offered at this price.



Come to the fire & ignite your best future!






Your Mastermind Guide

Mary Alice Arthur, Story Activist

I first learned about the power of story almost 30 years ago. I love working with stories and finding the gold in them. My superpower is to be able to see and name the gifts people carry. I've been a host and facilitator for more than 25 years., I've travelled all over the world working with people who want to step into their own transformation and those who host transformation in the systems they live and work in.

As a Story Activist, I know about the power of story to shape our lives and our future. I've become an expert at both uncovering powerful core stories and at coaching people the capacities to bring them to life.

I'm passionate about supporting people to find the red thread of the gifts they carry and supporting them to transform those gifts into their greatest contribution to the world. It is my privilege and honour to support you on this journey. Welcome!