What's the most important story in the world? It's the one you tell yourself. 


The stories you tell yourself influence whether you feel powerless or powerful, color how you define success and happiness, underpin every action you take. When you wake up to the stories at work in your life you suddenly step into the position of power. Story stops being what defines you and becomes your ally.


365 ALIVE! is a revolutionary field guide to unleashing your inner superpower of STORY


Download a FREE chapter
Receive a FREE weekly shot of story inspiration

365 ALIVE! is a like having your own personal story coach 


If you are

  • Feeling overwhelmed or perplexed, like you’re standing at a crossroads unsure of who you are now

  • Longing to be in your life with power and passion, but feel stuck 

  • Wondering what comes next, saying to yourself: “There’s got to be more than this!”

… then 365 ALIVE! Is for you. Take the 52 week journey step-by-step or dip in as you please. 

Available on Amazon in paperback & Kindle, on Ingram Spark and through Book Depository

Beautiful images & thought-provoking quotes -- 356 ALIVE! is a resource you will return to again and again. It is a combination of leadership coaching, personal branding and understanding the depths of the human psyche in book form.

Work through the 52 weeks as an unfolding journey or open to any page for a shot of inspiration. Get the book and make the best investment in yourself or someone you care about.

Receive a FREE weekly shot of story inspiration -- get 365 ALIVE! direct to your inbox

Set in the lens of story, Mary Alice’s questions can be playful, provocative, challenging, and laser-like on target. I'm a lucky guy. I've been on the other end of her questions, whether sitting at our kitchen table, attending a workshop, or reading from her brilliant book, 365 ALIVE! They often stick with me for days, prompt an "aha", or a reflective silence -- all of which come from the space of her loving curiosity and support. Thank you, Mary Alice. You have been a treasured gift for me and so many others.

-- Richard Durning, USA

See more reviews

Join the 365 ALIVE! Community


Find the spark that will set you ablaze.

Get the book and make this the year you connected to your story, committed to your pathway, and decided to stand strong in the circle of community. 

Join the Facebook Group
View the January 65 ALIVE! livestream series

Find courage in community

Your story is your superpower and foundation for success. When you find your voice and claim your story, you know the heart of yourself. You can trust yourself and feel capable, competent and confident. 

THE STORY DOJO puts the focus where it belongs -- on YOU and your impact on the world. It's where you can put. the insight of 365 ALIVE! into action

There's nothing like having the power of community at your back to help you rise. With the support of others, it's possible to achieve more than you ever expected.

A full digital learning library is included.

Find out more

Praise for 365 ALIVE!


"Mary Alice has created an accessible fifty-two week journey into the center of the storyteller’s art: how to understand and use your story to create the well-lived life and change the status quo. Part inspiration, part workbook, you will learn what takes storytellers, story activists, and change agents years to learn: how to change your world through the power of narrative.” 

-- Mark Jenkins, Host of 1,001 Friday Nights of Storytelling, North America's longest running storytelling open mic event

“Stories shape how we see the world and find our place within it. In this engaging multimedia combination of philosophy and application, Mary Alice Arthur helps writers and storytellers refine life experience into life narratives that help us navigate these times. Bravo for this incredible toolbox!” 

-- Christina Baldwin, author of Storycatcher: Making Sense of our Lives through the Power and Practice of Stor

365 ALIVE! takes us on a journey into the richness and depths of working with story – your own, the communities you are part of and beyond. The labour, love and practical wisdom that went into this book make it an outstanding contribution to the field. A go-to guide to develop and hone your skills and tools in working with stories, developing your practice and growing your impact. A wonderful book!”

-- Jacques Chlopczyk, Beyond Storytelling Network

"This book is powerful in that the design and sight and feel of the book is an elegant expression of its content.  It presents curiosity as a life stance. It recognizes that our story is not a string of words, but it constitutes the basis of our freedom and capacity to own our experience and construct our future.  Mary Alice, admittedly a friend of mine, is a prophetic voice, and this book is a small and easy entry into a world of awareness and collective touch that we all are actively seeking. The book is also very practical and action minded, which I forgive her for." 

-- Peter Block, friend, citizen of Cincinnati & author of Community: The Structure of Belonging 

“No social transformation exists without individual change and vice versa. The 365 ALIVE! journey starts by focusing on the reader and on her or his story. With this foundation established, the invitation is to look outwards, to how stories work in the world and activate their positive power to foster compassion, respect for differences, creativity, solidarity, cooperation, and resilience. The stories we are telling to explain the global crisis are diverse and contradictory. We are in a collective crossroad and choices must be made without any certainty. During this dangerous navigation towards uncharted shores, we can use the power of stories to deal with paradox and connect with others in love, extracting kindness and beauty out of the apparent chaos.”   SEE FULL QUOTE

Madza Ednir, activist, communicator and educator for Global Citizenship (Brazil)

“Anyone who has ever worked with Mary Alice knows the depth and wisdom with which she radiates her magic. With 365 ALIVE! she now lets us share in this magic. ‘Story’ as we can learn here is more than just telling stories. Story can be a companion, inspirer, door opener, game changer and leader. It’s good to have that in your luggage — as host, facilitator and leader in times like these.”

Holger Scholz, Natural Facilitator, Kommunikationslotsen (Germany)

“This book is written to us as a love letter to stories and storytellers. It’s an exquisite invitation to be archaeologists of story — for ourselves to deepen our own lives, and for these times, to imagine the stories we can live into collectively. With joy and mastery, depth and originality, Mary Alice Arthur illuminates the art of excavating and participating in the StoryField. She reminds us that we are the stories we tell. We have the power to create memories, live in our present, and become our futures. Our lives, quite literally, depend on it.”

Vanessa Reid, co-founder, The Living Wholeness Institute (Canada)

“I’ve been teaching storytelling for over 30 years now and wish that I had Mary Alice Arthur’s 365 ALIVE! for every one of those classes. This is a book on storytelling that manages to be both an intimate consideration of what story is and does and a practical approach to the how and why of making meaningful stories. Whether you use it as a fifty-two-week journey or a compendium of why storytelling matters, this one deserves to be in your essential storytelling library.”

Loren Niemi, storyteller and author of Inviting the Wolf In: Thinking About Difficult Stories, with Elizabeth Ellis (USA)

“Mary Alice Arthur stands out as a most dedicated human being and as a rare story artist in service of us all living more consciously and humanely together. She gracefully weaves the threads of the ancient and ever-fresh patterns of our stories into something more and useful in the day-to-day of our lives. If you are seeking to understand yourself and to understand the other through the beauty, strength and inspiration of practising story and not just hear them, but truly open up and listen to what they offer — here is a unique exploration for you.”

Toke Paludan Møller, co-founder of Art of Hosting, The Flow Game, and the Practising for Peace Dojo (Denmark)

"Claiming story as the currency of humanity, 365 ALIVE! is woven with practical action steps to invite you, your life, and your story to learn to dance together in ways that you will only fully discover in the dancing of it. Using her considerable skills as a  storyteller in this deceptively accessible book, Mary Alice Arthur has created an engrossing narrative that is at the same a deep well of wisdom and an intensive year-long workshop where we as readers are invited to develop new skills and shift our inner landscape in ways both profound and practical. One of the book’s core messages is that each of us has the power to discover whether the stories we live by today make us prisoners of our past or pioneers of our future. A future that we make together by the stories we share, and choose to tell ourselves and each other. I love this look - it gives me inspiration, direction, companionship. It is one of those books that will change your life if you let it."

Amy Lenzo, founder of WeDialogue.com & BeautyDialogues.com (USA)

"Mary Alice has pilgrimed the field of stories for decades now. She invites you to journey in 365 Alive!. Stories root us in the present, they open us to all that surrounds and they make pathways forward visible. Mary Alice invites you into all of this. Week by week, word by word, sensation after sensation. She guides you into story – yours, ours and what might be. Please pay closest attention to Part Three. Listening, witnessing, staying present. This is the capacity we lack most in the so-called developed world. In this time of collapse and regeneration, we will find our way forward best by listening. Listening with every fiber of our being. Take your time with 365 ALIVE!. Let it soak you. Let it become a new friend."

Bob Stilger, Founder, NewStories; Author: “AfterNow: When We Cannot See the Future, Where Do We Begin?” (USA)

I’m a professional screenwriter. All my life I’ve been fascinated by stories. It’s joyful for me to tell stories. So, I felt rather confident that I would know exactly WHAT storytelling was, when I started to read this book. And then it took me on a complete rollercoaster trip. Suddenly thousands of new stories came into my mind. My brain started wandering, catching new stories, looking at the old ones with new eyes. I was excited and amused. A truly story-blowing-mind-experience. Sometimes an old knowledge can come to you with new force. A deep recognition of something I actually already knew: The fact that stories can CHANGE reality.  SEE FULL QUOTE

Hanna Lundblad, Screenwriter & storyteller (Denmark)

See more reviews from around the world