Your story is your lens. What kind of world do you see?

Bring your story into focus.

Rewrite your future.

Change your destiny.

READY TO GET UNSTUCK? Click here for the FREE video series...

Why is understanding story so important?

Most people believe that stories live in the pages of books, but the most important stories in the world are hidden. They live inside us. They are created through the meaning we make of our experiences. Day by day. Moment by moment.

The stories we hold are our lens on the world. They frame what we see and who we can be as a result. They determine our agency -- our ability to take action and make impact.

Whether you see possibilities or problems, competition or potential colleagues depends on your story. Most people aren't even aware their story is in the driver's seat and they are being taken for a ride, all the while wishing desperately to go down a different road.

Here's the thing: We live in a story and that means we can change it.

Changing your personal story is the first step towards living the future you want. When you claim your story, you learn to trust yourself and your impact expands. You shine brighter and the world will beat a path to your door.

When we change the stories we live in collectively -- when they are more positive and generative -- life gets better for everyone. Work becomes more fulfilling, community becomes more connected and everyone benefits.

The power of transformation lies in the stories we choose to activate. It's time to tell a better story.

The aspects of great storymaking

Telling a better story is about more than technique. SOAR works with five core aspects to bring story to life within individuals and the systems they are part of.

Together these aspects form a potent strategy. When you work with your own stories, you build personal and interpersonal capacity. When we work with stories together, we increase our capacity for collective wise action.

Whatever the change you're seeking, story is the key.


November: Rediscover & reclaim the power of your AUTHENTIC LEADERSHIP


 Too many of us have been putting on a brave face, wondering where our power disappeared to and what we can do to get it back. Does this sound like you...

  • You have so much to offer, but you stop short, even self-sabotage. 
  • You feel discouraged by the leadership you see around you and long for less focus on competition and scarcity and more collaborative models.

  • You've been tapped for leadership but you're hesitating because you wonder what else you'll have to give up.

  • You feel unrecognized, even silenced, or burned out and overwhelmed. You're  wondering what it would take to claim your powerful seat at the table.

Find out more & register!

There is a way for you to reclaim your authentic power so you step into the world with joy and meet challenges with confidence! We start on November 7.


I'm Mary Alice & I'm a Story Activist 

I've been travelling the world and going in and out of organizations, systems, communities and cultures for decades. In working with both individuals and groups, I realized STORY is the secret superpower of humanity. The stories we tell are creating the world we're living in. Every moment. Every day. Story by story.

YOUR STORY IS YOUR FOUNDATION & YOUR KEY TO THE FUTURE -- the roadmap for enabling your purpose in the world

Your story acts as a beacon lighting the way. What most people don't realize is that you aren't stuck with the current situation -- you can make the choice to activate a better story.

I guide people longing to live a larger and more authentic life to uncover and craft the story that compels them to live that life. And I work with groups to find the stories that will bring their vision and potential into focus and action.

JUST FINDING YOUR STORY IS NOT ENOUGH, YOU NEED TO BRING IT TO LIFE -- especially if the story involves others.  

Taking action to live your own story -- and working with others to help a new story take root in the world -- is vital. And there are so many stories that need changing now!  I'm a great storyteller, but I'm even better at coaching people to hone the capacity to activate and empower stories to life.

How you take action, especially with others, matters. And with a story and skill, anyone can make change in themselves and in this world!

My book, my story community, the programs I offer and how I work as a Story Activist are the ways I'm making my contribution to grow our individual and collective futures.

More about me
See my TEDX

I just love working with groups! Here's Brian Tarallo's harvest of my workshop "Change Your Story, Change the World" at the Power of Visuals Week-a-thon.

Have you been wondering who you are now in the face of so much change?

With so much stripped away, it can be challenging to know who you are any more. You know there's something else out there. You're longing for a larger, more authentic life, but you don't know how to get there.

Your story makes all the difference  to whether you believe you are facing a crisis or an opportunity in disguise. It is the foundation for your future, the audacious spark of your unique offering in the world. Now is the time to make it your greatest ally! 

If you've been wondering how to to take the first step, let 365 ALIVE! be your guide. It's like having a personal story coach supporting you all the way to your goals.

The world needs to hear your story -- let's bring it to life!

Find out more & download a free chapter
Receive a free shot of weekly inspiration

Set in the lens of story, Mary Alice’s questions can be playful, provocative, challenging, and laser-like on target. I'm a lucky guy. I've been on the other end of her questions, whether sitting at our kitchen table, attending a workshop, or reading from her brilliant book, 365 ALIVE! They often stick with me for days, prompt an "aha", or a reflective silence -- all of which come from the space of her loving curiosity and support. Thank you, Mary Alice. You have been a treasured gift for me and so many others.

-- Richard Durning, USA

Join THE STORY DOJO and find your online story community 

THE STORY DOJO is  a community for exploring, ideating and practicing all aspects of story. Whether you are a new story enthusiast or a seasoned practitioner, we have something for you. Let us host your story to life!

We offer:

  • • Vibrant conversation
  • • Hosted exploration of how story works
  • • A safe space for your story to grow & change
  • • Digital Learning Library
  •  • Worldwide Community

We focus on a different theme each month and offer two community events  -- our signature FIRESIDE CONVERSATION and our monthly Story Café.

 Everyone is welcome -- come and check us out! 

Find out more + how to join us!

Give yourself the gift of story

Get your own Family Survival Toolkit on December 20

Being with others over the holidays is supposed to be wonderful. But what happens when HO HO becomes UH OH? 

If you wish you could have a Family Survival Kit in your back pocket, this workshop is for you! Using with the power of stories and archetypes, we'll take a closer look at what's really going on. Then we'll give you some quick and effective ways to deal with whatever pops up when you're with your nearest and dearest, in person or online.

Hold onto your Santa hat -- this is going to be both enlightening and FUN! We guarantee you a collection of games and an online tool you can use in a flash, wherever you are!

The workshop lasts 2.5 hours and begins at 10:00 Pacific / 1:00 pm Eastern / 19:00 CET.

Your investment in a more relaxing holiday period is just $57.

Get some peace of mind now!

Join us at the fire for Story & Ceremony on December 27 

At the end of this rollercoaster of a year and after a time of family and festivities, we invite you back to the fire.

Join us for a time of story and ceremony, where we'll blend sacred space with sharing our hearts. We'll remember where we've been and dream about the future. We'll practice human being-ness together.

Through the magic of Spatial-chat, we'll be sitting in a circle around a crackling fire.

The universe is waiting to hear you say who you are. And we can't wait to see you.


We have space for a maximum of 50 participants. Claim your space now!

Online Monday, December 27 for 2.5 hours beginning at 10:00 Pacific / 1:00 Eastern / 19:00 CET

Claim your seat at the fire

Step into 2022 with clarity & courage

Give yourself -- or someone you care about -- the gift of a powerful future. A Circle of Clarity & Courage is exactly the support you need to put the foundation under your next steps.

This four hour experience is a powerful combination of coaching and deep reflection. Focusing on what matters most to you right now, your questions become the the entrée into the Flow Game -- a fun and easy tool that creates wise council for your burning issues.

Now is the perfect time!

A Circle is ideal for:

  • Colleagues who want to innovate together
  • Life partners wanting to explore an aspect of relationship in a new way
  • A team needing wise council on a current or planned initiative
  • Anyone seeking personal inspiration and a lift into their desired future 

Find out what others say about their experience... 

Learn more

65 ALIVE! is back January 5 - 9, 2022

Add some fuel to your fire with five days on the power & practice of story. We feature a new theme and new story practitioners, thoughtleaders and artists every day. 

View the 65 minute livestream in THE STORY DOJO Facebook group, or join the Zoom call for the full 90 minutes including Q&A with the daily guests. 

Our themes are:

  • Story as the ground of being: How are the stories of the past & present influencing our future? What stories are we making & breaking?

  • Letting the wolf in: Thinking about and working with difficult stories

  • What is work now? What do we dream possible in the world of work and how do we tell this new story?

  • Women & men & power: What do our stories tell us about how women and men see power? Where do we go from here?

  • Story as activism: When we change our stories, we can change the world. What does that look like in practice?


See the full program & register

Fire up your future with IGNITE

Are you at the point where you know there's more, but you don't know how to get there?

A mastermind is a fast and effective way to get traction on the stories you're living in and so you can step into your most successful future. A Mastermind  group can support you put the finger on exactly how to make story your ally to ignite your dreams.


  • Personal attention from Mary Alice
  • The weekly Hotseat where we focus on pouring wisdom and targeted practical advice into each participant in turn
  • Deep connection and community to support you in taking the next steps with confidence
  • Weekly personal inspiration to meet you where you are and lift you into the future you desire

Wise coaching. Expert advice. Group wisdom. Personal attention. 

Learn more about IGNITE

There's so much more to learn about story!

Amazing self-paced learning experiences are waiting for you right now in the digital library! 

Learn at your own pace, when and where you want.

Ideal both for those beginning their story journey and advanced practitioners.

Our offerings include:

  • IMAGINE is the support kit you need to create your greatest year ever. Take the step-by-step journey into your new future.
  • FREEDOM invites you to recognize that freedom is not a matter of state, but of mindset. It offers potent and mind expanding steps towards creating more freedom in your life. 
  • STORY THE FUTURE & 65 ALIVE! together include 50+ hours of self-paced learning about story with interviews  from over 80 international speakers.
  • Download "The 10 Practices of Story Activism" e-book
  • More content on the way!
See all digital offerings

Inspiration & support to step out with your story!

Subscribe to my newsletter -- The Red Thread -- for news and tips about the power & practice of story.

"I turned to Mary Alice for support in a critical time in my work to successfully navigate a difficult merger and rebuild the team. I consider the coaching and support key factors in the success of this project. Her warm and wise presence by my side empowered me and impacted the entire organization with lasting results."


Nora Ganescu

Consultant & coach, Slovakia





"Mary Alice has been a guide on our journey of service transformation  in different ways over seven years. She brings crisp clarity, sharp focus, deep wisdom and a collection of stories that create space for potent conversations and insights."


Penny Hamilton

Strategic Partnerships Manager, Uniting Care, Queensland, Australia

"Mary Alice has the sort of grounded presence that can hold a group of any size. I experienced her leading one of the best conferences I've attended. Many people are competent and skilled. Mary Alice has that extra spark that makes her truly inspirational."


David Sibbet

Founder, The Grove Consultants International, USA

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