There are five SIGNIFICANT STORIES you need to be able to tell to succeed in work & life. How you tell them makes all the difference.

Join Story Activist Mary Alice Arthur to shape the stories that shape your future.

Jump on a FREE 15 minute Discovery Call to find out if SIGNIFICANT STORIES is a fit for you

What if you could change how the world sees you? With five SIGNIFICANT STORIES, you can!


So many of us can see a brilliant future out there in the distance. We catch a glimpse of what success might feel like. We have an inkling of the person we want to be. But somehow we don't know how to put it into words. And even more importantly -- we don't know how to share it with others so our dreams catch fire.

If you are a leader, business owner, coach, community activist, speaker, parent, an entrepreneur or innovator, host a network or community of practice, or simply someone who wants to make a difference in the world -- this is key for your future.

Maybe this has happened to you:

  • You meet someone new online or in a public space. They ask you what you do. You don't want to answer with the usual. You want to give them a sense of what truly lights you up. But you don't know what to say to help them understand.
  • You've been been offered a new job or a new role. You're in front of the group for the first time to give them a sense of who you are. And you feel trapped in your own head, knowing what you'd like to share but not sure how to put it all together.
  • Someone wants to know what you're bringing to the team / the project / this gathering. They want to know why it is important to include you. This is the time when making others aware of your gifts and talents is important. You want to do it in such a way that they understand how your gifts can contribute. And you want to do it in a way that feels natural.
  • The situation you're in is changing rapidly. There's confusion and concern. People are looking to you for answers. You know how worried they are -- you are too. What can you say that will give shape and direction to the next steps?
  • You've been standing at the crossroads. You know inside you things need to change, but you also know that the changes you make will impact others. How can you help them to see what you're seeing in such a way that they support you, even come with you.


The key to all of these situations is one the five SIGNIFICANT STORIES.

When you shift the story you've been telling about yourself, EVERYTHING changes. With others at your back, the changes stick.

 That's right -- out of all the thousands of stories that make up your life, just five are so key that they are the foundation for your future.

Do you know what the five stories are?

What are the five SIGNIFICANT STORIES?

When you take charge of your five SIGNIFICANT STORIES, everything else changes. These are the stories that put you in the driver's seat and communicate a clear message to others -- and to yourself! They will act as your personal compass, guiding you to your successful future.

Story #1

There is magic in understanding someone else. Stories are a human superpower. They build the bridge between people. They cause us to feel empathy and connection. Before we commit to being in any kind of relationship, we first need to know something authentic about the other person.

Story #2

Each of us is unique. We may be performing the same  role -- leader, parent, coach, community activist, first responder -- but we each bring something specific to everything we do. Understanding how we are the same and how we are different brings clarity to how we can work best together.

Story #3

Each of us views the world in a different way. When we are clear about the ways we like to work and engage with life, and why that matters, we create a coherent frame for others. We make it easier -- and more fun! -- for others to call on us, work with us, be with us.


Story #4

Sometimes, you just need a little inspiration...  We look to others for vision when the going gets tough, or we need a sense of direction. The right story can put a frame on a turbulent situation or bring a little simplicity into mess of the moment.

Story #5

There's nothing quite like standing on the crossroads. Change is a big part of life. Transition points are always coming up. How you meet them and what you choose to make of them are key to your future. 

Meet your guide

SIGNIFICANT STORIES is hosted by Mary Alice Arthur, an internationally recognized Story Activist, and an expert in the transformational quality of stories paired with the uplifting community only solid group process can bring.

 "After more than 25 years as a consultant and facilitator, I can categorically say the key to a brilliant next chapter in life lies in the stories you tell yourself -- those hidden stories that are secretly shaping your future.

Sometimes, what you need most is both guidance and support to shift the bedrock so you can build on a new, solid foundation. Our one-on-one work together will help you to identify and shape a core story that can make a breakthrough for you.

From the circle you will gain strength, wisdom and clarity. You'll come away with the sense of focus, clear intention and a solid plan for your next steps that keeps building each week."

"Mary Alice truly understands the art of supporting people on their journey. I gained an insight into the bigger picture of my whole story. The essence of my 'why am I here' is so much clearer now. That gives me the energy to stand up and step out of my own shadow. I used to be in a hurry to achieve my goals, constantly being ahead of the troops. Now I am more lighthearted in my work, anticipating the wonders of tomorrow."

-- Frédérique, The Netherlands

Six People, Six Weeks, Massive Uplift

"I want to make sure you receive the maximum attention and personal support, so the number of participants for IGNITE is capped at six. 

We will spend six weeks together to transform our stories of challenge and potential into a new narrative of success. 

There will be massive learning for the person in the Hotseat, of course, but don't underestimate what you will receive each and every week. You'll be learning in every moment, through the stories of others and the gifts of the Wisdom Council. In the final week we share both our strategic plans and the sum of our learning as a group.

I can't wait to share the powerful story methodology we'll be using -- and it's results -- with you!" 

Book a FREE 15 Minute Discovery Call


In addition to all the elements above, when you join IGNITE, you also receive....

365 ALIVE!

As part of IGNITE, you receive a PDF copy of 365 ALIVE! Find your voice. Claim your story. Live your brilliant life. a 52 week guide for exploring your personal story and understanding how story works in the world. Part workbook and part toolkit, it is the ultimate guide to story. 270 pages.

Story Prompts Set

A set of story prompts to help you brainstorm new story topics based on your real life experiences. Each of us carries the gold. of lived experience. The key is shaping them into a story so they can be hared. Never run out of ideas again!

Story Creation Worksheet

Your new trusted ally in building and crafting your stories. simply populate the worksheet and the outline of your story is already to hand. All you need to do is work with the pieces to shape and refine the story you want to tell.

Book a FREE 15 minute Discovery Call

Encouragement from previous participants

Here's what they're saying...

"I was in heaven when I 'found' Mary Alice. She calls herself a Story Activist and that she truly is. Her inclusiveness activates one’s participation in the circle. She listens. She gives. She helps you discover to probe for that nugget in your story with thoughtful and caring questions. Her unstinting desire is to share her knowledge and resources. Her great sense of humour also keeps you balanced. Working with Mary Alice has been a highlight and is a continued inspiration in my journey of discovery what my many stories are. "

-- Anne-Marie, Canada

"Delving into my own story has been a courageous journey of self-discovery. I made a  commitment to my authentic self, and now I can be more present in showing up for important relationships as well as my community/world in a more wholesome way. Walking through my own fire with my computer keys/pen burns up the dross of my mind and forges a clear thinking path ahead. Working with Mary Alice has made all the difference."

-- Catherine, Canada

Make the Investment in yourself & rise to your next level

There is great value in investing in yourself, but even more in gaining a team committed to your success. Let's take a look at at the elements that make up the IGNITE Mastermind experience:

Mastermind Community

Focused group coaching experience aimed at transforming your story into the ally for success. A total of 16 hours. $3,200

One-on-one Sessions

Individualized one-on-one coaching focused on identifying and transforming your core story. A total of two hours set at a timing of your choice. $400

Materials to support you

Workbook and additional materials designed to fully support the group and individual process to create. a record for your forward planning. $125

Digital Platform

Access to the IGNITE digital community and private Facebook Group.Weekly inspirational messages $275


PDF copy of 365 ALIVE!, Story Prompts Set & Story Creation Worksheet.  A total of $95


The courage and confidence to move towards your dreams with strength, clarity and power. PRICELESS

Your Mastermind Guide

Mary Alice Arthur, Story Activist

I first learned about the power of story almost 30 years ago. I love working with stories and finding the gold in them. My superpower is to be able to see and name the gifts people carry. I've been a host and facilitator for more than 25 years., I've travelled all over the world working with people who want to step into their own transformation and those who host transformation in the systems they live and work in.

As a Story Activist, I know about the power of story to shape our lives and our future. I've become an expert at both uncovering powerful core stories and at coaching people the capacities to bring them to life.

I'm passionate about supporting people to find the red thread of the gifts they carry and supporting them to transform those gifts into their greatest contribution to the world. It is my privilege and honour to support you on this journey. Welcome!